# The finance team runs month-end on a spreadsheet you could replace in a week. They have never heard of you.

> Hellofew for B2B fintech. Finance leaders are sceptical, busy and bound by procurement. Agents find them, write to each one from what they said, and send slowly from your own account.

You built something for finance teams — spend management, reconciliation, treasury, payments. You have seen the spreadsheets. You know the day each month when the controller does not go home. Your product removes that day.

But finance leaders are the most sceptical buyers there are, and for good reason: a bad vendor in their stack is an audit finding. They do not answer breezy messages, they do not click links from strangers, and they remember who pushed. Most outbound tools are built to push.

Hellofew is built to be considered rather than pushed. Paste your product page; agents turn it into the finance titles that feel your problem, find those people, read their profile and posts, and write one careful note each. You approve every message before it goes. It sends from your own account, follows up once, and stops as soon as they reply.

![A working week for B2B fintech: Bank partner call, Compliance review, Pilot reconciliation, Security questionnaire — and outbound, moved or skipped 3 times.](https://hellofew.com/solutions/b2b-fintech/images/week.png)

## What actually goes wrong

### Finance buyers do not trust fast talkers

A controller who gets "We can save you 40% on AP costs, got 15 minutes?" hears a number with no source and a vendor in a hurry. Both are reasons to say no.

**What happens instead:** Notes are written from the person's own words and your positioning — no invented percentages, and nothing the ICP's angles did not say. Any quoted phrase is checked against what they actually wrote. You read every message before it sends.

### Month-end means they are unreachable for a week

You send a batch on the 29th. The whole finance function is closing the books. By the time they surface, your message is under two hundred others.

**What happens instead:** The agents send steadily every weekday rather than in batches, inside working hours and skipping public holidays, so nothing depends on one unlucky send day. Replies arrive in one inbox whenever they come.

### Long cycles need a relationship, not a sequence

Fintech deals take months and involve procurement, security review and a CFO. A five-step sequence that ends with a breakup email burns the relationship you will need in month three.

**What happens instead:** One follow-up, ever. Any reply cancels everything queued for that person, and the ledger of everyone you have contacted means nobody is approached twice by accident. It opens the conversation and gets out of the way.

### Your profile carries regulatory credibility

In fintech, trust is the product. Prospects and partners check the founder's profile. A restricted account looks, to a finance buyer, like a company that cuts corners.

**What happens instead:** A ceiling of 20 invitations a day reached over three weeks, nothing from an account under 150 connections, and caps that halve then stop if acceptance falls. Materially safer than the category, with every limit published — not a guarantee.

## What your morning looks like instead

One card per person: who they are, what the message was written from, and the
message itself. Approve, skip, or edit. Nothing goes out that you have not read.

![An approval card: Marta Kowalczyk, Financial Controller at a 250-person manufacturing group. Written from: Her post: "closed the books in nine days this month, which our auditors called an improvement". Draft: "Marta — nine days to close, called an improvement, made me laugh and wince. Most of what we remove is the intercompany matching that stretches it. If you'd like to see it on a sample of your own entries, I'm happy to show you." With Approve, Skip and Edit buttons. An invented person.](https://hellofew.com/solutions/b2b-fintech/images/queue.png)

*An illustration. The person is invented.*

Typical titles the agents would look for: Financial Controller, Chief Financial Officer, Head of Finance Operations, VP of Finance, Head of Treasury, Accounts Payable Manager. Yours are
written from your own page, and you edit them.

## Your first month

1. Paste your product page and read the ICP — free, no card. Check the angles for any claim your compliance team would not sign off, and edit it out.
2. Subscribe at $49/month and connect your LinkedIn. About a minute later, up to 25 finance leaders, each with a note and what it was written from.
3. Approve three and sending starts: 5 invitations a day, rising over three weeks towards 20, weekdays only, public holidays skipped.
4. One message per accepted connection, one follow-up at most. Replies land in one inbox. Monday's digest tells you who replied, and why when nobody did.

![Invitations per day over the first four weeks: a slow ramp that never crosses the daily ceiling, held under a rolling weekly ceiling, with nothing on weekends.](https://hellofew.com/solutions/b2b-fintech/images/ramp.png)

## Who this is wrong for

If you sell consumer financial products, LinkedIn outbound is the wrong channel. If your deals run through an enterprise sales team with a CRM that must log every touch, this has no CRM sync and covers one account. And if your marketing claims have not been through compliance, sort that first — the notes are written from your page.

## Questions

**Will it make claims about savings or returns?**

Only if your own page does. The ICP's positioning and angles are drawn from what you give it, and you can edit them. Every note waits for your approval.

**Can I target finance teams at a certain company size?**

Yes. Put the size and industry in the ICP along with the titles, and the search follows it.

**Is our prospects' data handled properly?**

Every sub-processor, what each one sees and how long data is kept are published on the legal pages, and anyone can be removed permanently by asking.

## Start

Paste your page at https://hellofew.com/signup and read what it writes about your market —
free, no card. $49/month when you connect LinkedIn.

## Related

- [Fractional CFOs](https://hellofew.com/solutions/fractional-cfo.md)
- [B2B SaaS](https://hellofew.com/solutions/b2b-saas.md)
- [Professional services](https://hellofew.com/solutions/professional-services.md)
- [Founding sales hires](https://hellofew.com/solutions/founding-sales-hires.md)